Chris Brogan wrote an article on “50 Ways To Use Twitter For Business“, But it got me thinking, what are best uses of Twitter for adult business and who should adult business tweeters connect with?

Twitter Basics

• Open a twitter account and use Twitter Search to see what people are saying about your name, your competitor’s names and key words that relate to your industry.
• Make sure you have a photo - no one wants to follow a faceless person, it shows LAZINESS.
• Dialog and interact, don’t just spam the crap out of your followers and with blog postings. Engage in meaningful discussions and funny comments.
• Talk about things in your industry. No, I don’t care what dildo was up Tera’s ass, talk about trends and new media outlets, etc. Also comment on industries that might be complimentary to what you are doing.
• No pushing and shoving. Again, don’t blast your content, photos and videos all the time. You will lose followers.
• Be Human and talk about YOU. People like knowing about people.

What to Tweet About

• Write about what you are currently involved in, reading or find engaging. Again, people like humanity and personality.
• If you own and adult related site, have your talent tweeting. Get them blackberries and iphones, let them tweet about their lives and things going on with them. Leverage your employees to drive traffic to your site. Share the human side of your company. If you’re bothering to tweet, it means you believe social media has value for human connections.
• Ask questions about direction, marketing or content. Twitter is GREAT for getting opinions.
• Follow interesting people. If you find someone who tweets interesting things, see who she follows, and follow her.

Tweeting Etiquette

• You don’t have to reply to every @ tweet directed to you (try to reply to some, but don’t feel guilty).
• Use direct messages for 1-to-1 conversations if you feel there’s no value to Twitter at large to hear the conversation. No one cares about your dog and cat.
• Use Tweetdeck and Twhirl to manage Twitter.
• Shorten URLS with TinyURL .
• If someone doesn’t like what you say, they can unfollow you. Let them go, they are replaced by three who love you.
• Commenting on others’ tweets, and retweeting what others have posted is a great way to build community.

Twitter Pros & Cons

• Twitter takes up time. - Please! You can engage in twitter as much, or not as much, as you like.
• Twitter takes you away from other productive work. I have made some of my best business deals because of Twitter - making money and growing is productive!
• There are other ways to do this. Yes, but PLURK sucks!
• Twitter doesn’t apply to the adult industry. Twitter’s only a few million people (only). And you know what, they buy sex toys, see videos, are interested in mainstream marketing, etc.
• Twitter doesn’t replace direct email marketing. Ummm - Twitter is real time. If you send out one adult related link to a file or video, it will be downloaded 20,000 times in ONE DAY. Put that out to millions who may have not seen it and ummm - get where I am going? But make sure it’s somewhat tasteful.
• Twitter opens you up to more criticism and griping. If you hear what is wrong, you can avoid making those mistakes! Or you can discover how wrong they are and realize what you are doing is right. If you are using Twitter to only promote prostitution and trying to drive sales to your pay site, you are going to fail. Twitter should be used to ENLIGHTEN, SHARE & ENGAGE. Not just with mainstream audiences, but with other adult personalities. The adult industry can be lonely & isolating place.
• Twitter breaks news faster than other sources, often (especially if the news impacts online denizens).- Damn skippy. It’s a viral as viral can get.
• Twitter brings great minds together, and gives you daily opportunities to learn (if you look for it, and/or if you follow the right folks). My twitter is a mix of adult, mainstream adult and mainstream marketers, mixed in with people I just like. I get all kinds of info and ideas from comparing opinions and trends. Twitter is instant market research.
• Twitter helps with business development, if your prospects are online (mine are). I have monetized Twitter for my writing and marketing services. I’ve also used it to connect with other adult business ventures. It’s been successful. But again, it’s for the right reasons, not simply to make a quick buck or as a tool in black hat SEO techniques.

Sites I Have Found On Twitter I Love

1. http://www.beautifulrebecca.com/
2. http://www.melissagira.com
3. http://wakingvixen.com
4. http://dolorem.com
5. http://omgomgomfg.com

Victorian Goth. Dark Couture. KinkGlam - whatever you want to call it, featuring Bondage & Fetish in mainstream fashion trends has moved beyond Vivien Westwood & Alexander McQueen.

I noticed this trend at the start of 2008; Chanel’s footwear and stocking ads in Vogue, W and Bazaar caught my attention. I thought to myself, “This is foot fetish that men pay for,” being brought to the mainstream masses for free in the glossy pages of haute couture magazines. So for 2009, more couture brands and upscale indie fashion designers are bringing Kink mainstream with bondage & fetish-inspired dresses, shoes and accessories.

I am elated to see it. I shows that mainstream society no longer equates BDSM with pornography and is finally recognizing Fetish as an art form that pays homage to alternative creativity and sexuality.

Fashionising.com, a fantastic blog written by Tania Baukamper, discusses the trend more in-depth and how it is translates in to 2009 trendsetters’  (Rihanna & Victoria Beckham) personal styles.

My next hope is that designers such as Chanel, Christian Louboutin, Givechy & Thakoon take it a step further and ditch the traditional runway models and feature of Fetish industry professionals in their advertising campaigns.

My suggestions: Model -  Kumi Monster Photographers - Steven Diet Goedde or Christine Kessler.

Photos: Kumi Monster in Atsuko Kudo & Fashionising.com.

Be Ethical, Be Legitimate. Anyone can work in adult marketing; there are many “designers, developers and marketers”. But I use those terms loosely because many “adult marketing companies” aren’t ethical. They under deliver, over charge and build websites on platforms that their client can’t understand, thereby making them slaves to the webmaster. When did the term adult become synonymous with the term idiot? Just because a client’s business is adult related, it doesn’t give their marketing team the right charge astronomical prices for third-rate service. Sooner or later, a client will speak up, vocalize their discontent and you will lose all your business.

Did you know? An individual adult entertainer usually makes $200,000 to $350,000 per year. A heavily marketed, niche adult website with creative, unique content can make up to $1 million per year. The average investment in marketing & publicity is about 15-20% of the gross income.

Being ethical and being legitimate is the first step in being successful.

Be More Than A Designer: Be A Developer, A Marketing Strategist, An Advisor and A Visionary. Anyone designing adult websites should be able to build just about anything. PHP, CSS, HTML, Java – I don’t care, you better know it and be able to do it well. I am not a designer, I am a marketing strategist; but my design team – Ope/Zig (the best) – can do anything a client needs them to do. They make it a point to test and demo all the adult related content management systems out there. By doing so, they know the best platform for any client site. If a client comes to us and loves what they have, we can work with it, but we work to improve it. If they don’t like it, they identify what isn’t working and develop several alternatives for them. If we have to, we will build what they want from scratch.

I strive to be more than designer, I strive to be a visionary. I not only create a site, I develop a strategy and a vision for the client. Now some clients aren’t ready for it, whether it’s a financial limitation or a mental step they aren’t to make yet, I make sure concept is there from day one. I visualize their BRAND and what it could be, even if they themselves don’t see it yet.

You have to ask yourself, “What is this company or individual’s five-year plan?” Next, work backwards from there. You are still building their brand, even if it’s an individual person and a name. You have to consider what would hurt that brand, what would dilute it and what would make it stronger. Throw in the average shelf life of adult name/product popularity and it’s some work!

If you have an idea that could be “The Next Step” and blow/transform their image into another lucrative income stream, you must present it to them, even if it’s risky. If you don’t present it, you are a bad marketer and don’t deserve their business. You need to be a visionary and an adviser because things in the adult market become tired quickly. It’s your duty to continually maximize their ROI; that’s what you are being paid for.

Have Standards and Integrity. This is where humanity comes in and I gotta get gritty. Our clients are people; treat them like people.

1. If you can’t get over nudity and provocative content, then this line work isn’t for you.
2. If you think you can use your status as an adult webmaster/marketer to try and meet adult professionals for your “personal” gain, then this line of work isn’t for you.
3. If you can’t imagine doing an online video series focused on selling couture sex toys and leveraging social media outlets like Twitter and Facebook to promote it and drive online sales – then EXIT STAGE LEFT.

What I Am Saying: Treat your adult clients like your corporate clients. Put all you know into practice and give them tangible results based on clear, ethical marketing practices. Make sure they have the proper tools to manage their content can do all the things they want to themselves. It allows you fill in the services that they fall short on and make you a more effective resource.

Play Nice With Others. There are great adult marketers out there. Play nice and make friends, you never know when you are going to need them. I keep in contact with the people I know have ethical standards and we trade and refer work whenever we need to. In fact, make sure you follow @PBVixen and @MasterRobyn on Twitter, these people have mad skills and I would work with them and for them anytime.

Breaking into The Adult Marketing & Web Development Business

Recently, I’ve received a lot of questions about delving into the adult marketing via Twitter and Facebook; the questions I am asked most are:

1. Is there good money in it?
2. Is it hard to do?
3. What do you do?
4. How do you develop a clientele?

The simple answers are:

1. Yes, there is money in it. Just like any business.
2. Yes, it is hard to do. Just like any business
3. I do the same thing you do for mainstream clients.
4. You develop clientele just like you do any business.

These questions are just the icing on the cake, what “inquiring marketing minds” actually pondering and asking is how to penetrate the adult industry and creating a successful business. They want to know if it can it worth the time and effort. Well, guess what? Any smart, determined marketer or developer can create a successful adult business, but they have to have a strategic plan to do so.

Here are my tips for deciding if you should start an adult marketing company:

Tip #1: Don’t approach the adult industry like it’s some secret Illuminati society that must be infiltrated. There are multiple ways to enter it: networking, emailing, trade shows, etc. It’s the same as any industry; it takes time and a targeted, strategic approach. Pick on that is most comfortable for you and go from there. For you online types, my next suggestion in perfect!

Tip #2: Set up an alternate Twitter, go raid my Twit-O-Dex (@CallieSimms) and start following adult entertainers, designers and other professionals that look interesting (@AudaciaRay, @VictoriaLane, @DarkGracie, @MasterRobyn, @Mindchaotica, @KimberleeCline and @PBVixen are a must). Start reading blogs, looking at web sites, check links and slowly start to comment. Just like it takes a website about six months to fully integrate into the Google sandbox and be allowed to play, it is the same for any new person in the adult scene. When you find something that tickles your fancy, proceed to Tip #3!

Insider Tip #3: Find something interesting? Go Google the crap out the thing that made you go – “OH!” and start studying it. Need inspiration? Check my side links, I put the stuff I really like there. Find a niche that works for you and start there, then grow.

In a world where everyone on the Internet can claim to be an expert, who can you trust to present your adult brand with widely admired honesty and professionalism?

Well, the illustrious Alex Suze has created a very cool site - Sex Toy Buzz - that reviews products, video, literature and services that claim to be the best and puts them to the test.

Sex Toys Buzz is the latest venture from the team behind the incredibly successful AlexSuze.com site. The Sex Toys Buzz approach is built on years of developing trusted relationships with international adult product producers and retailers.

The Sex Toys Buzz philosophy is based on the belief that outstanding presentation of your products, visually and in terms of SEO, is crucial. It’s no good just throwing your ad in a link farm or having your product review buried on some un-searchable back page.

What I like: Clean and uncluttered layout and the adult toy reviews are complete and passionate. Reviews are performed in-house by and created around each product, not constrained by a list of standard criteria. The Alex Suze team understand that every product is different – and their reviews reflect that.

Nifty too: They’ve created professional-standard videos for many of the products they review. Hello YouTube generation.

Marketing Coo & Relevance: Alex Suze’s videos generate 25-30,000 views per month - that translates into great sales! So if you’re a manufacturer, service provider or retailer in the adult industry seeking to increase your profile, this a great way to or a consumer to get some hellified exposure!

For everyone else & all round sexual deviants: You now have another outlet for honest sex toy reviews.

One of the most debated topics among sex workers is “Can you be a sex worker and have multiple identities? Is it ethical and right?”

My answer isn’t yes or no; I believe that having multiple identities is a sex worker’s personal choice. What’s right for one woman, is wrong for another. The better question to ask is “Why would a sex worker have/want multiple identities?” And furthermore, I think it’s important to ask, “How does a sex worker prevent them from conflicting with one another?”

As any well designed escort website, having multiple identities has to be a thought out and there has to be a reason to having more than one persona.

What are the Reasons Why Women Have Multiple Personas?

Usually, a woman who offers more than one service find that her services offered don’t mix well together went put on one website. If a she is a sensual massage provider, and she wants to offer escort services, she may have decided to create a new person with an entirely different website was the best way to differentiate massage and companion services. Why would this even be necessary? Most likely, she doesn’t want her massage clientèle to think that they could see her for companionship at her sensual services rates.

Another reason could be that she has personal issues with escorting and feels that in order to make the work worthwhile, she wants to command a much higher rate with multiple hour minimums. Thus, her regular incall sensual services aren’t compatible with her companion services, and multiple identities helps maintain the distinction between her businesses.

So then, if a provider has two different personas and websites, does she ever cross the personas?

The majority of women don’t mix their services. There are a few that choose to reveal their other identity with established, long-term clients. But once a woman begins to blur the lines between her personas with her clients, she will encounter boundary issues.

Scenarios When Multiple Personas Are Okay

• Multiple Hour Escort & Dominatrix
• Multiple Hour Escort & Sensual Services Provider
• Adult Entertainer (Pornstar/Actress) & Escort Persona

Scenarios Where Multiple Personas Aren’t Okay

• Several Escort personalities with various price ranges ($250, $400, $1000)
• Several Sensual personas
• Several Domme persona
• Any combination of personas that cause drama and fight with one another on forums
• When a woman is well-known her area and is easily identifiable.

How Does A Sex Worker Keep Personas Separate?

Well, that it’s in the marketing. If a woman offers sensual services in her home area, then she may want to focus her escort persona on seeing out of town and non-hobbyist men. The escort person will not and should not post/ advertise on message boards. She has to pay for premium advertising on a websites such as EROS or Cityvibe. Every website she has should have a completely different design, photos and marketing strategy. Another option is that her escort persona travels and she isn’t available as an escort in her local area.

If a woman offers BDSM/Fetish services and also has an escort persona, those two are also easy to distinguish because the advertising and marketing outlets are completely different.

How Does A Sex Worker Maintain Anonymity?

As I mentioned in the previous paragraph, the website of any persona should follow the model of any well-marketed, professionally designed escort website. It should have clean design, easy navigation, simple copy and have the proper search engine optimization. Why? Because it’s the first step in maintaining anonymity between personas!

• The design of website and tone of the writing should not match a woman’s main persona, it’s the first thing people look for when identifying/outing someone.
• A woman will also need different photos, even having them taken with different photographers is not out of the norm. Locations and lighting go a long way. Different photographs are another way to distinguish two personalities; each persona has their own lingerie and outfits. If a woman can pull off fake hair and wigs, that works amazingly well. If proper compartmentalization, discovery is minimal. It’s all in the marketing and presentation.
• A woman should have separate email addresses and contact information for each persona. It’s a pain in the butt cheese, but if a woman is going to go to all the work to have multiple sites, it’s one more step she has to incorporate into her business. It would be an insult to be outed by someone who was just able to Google a phone number.

How Are Women with Multiple Identities Outed?

The chances of this happening is very low if a woman keeps the identities compartmentalized well. But it’s not impossible. When a woman is outed, she usually is responsible for it. A woman fighting with her other persona in order to generate business on a board will find this strategy will only blow up in her face. Board owners & members pay attention to drama and guess what, they also log IP address and access points. The second most common way for a woman to be outed is by a hardcore hobbyists, these are not regular men who seek the services of sex workers, they live in the “hobby world” and have more reviews than most women on the board. In their free time, they crawl boards and look for Eros ad numbers/names. They then post the information.

What Does A Sex Worker Do When Multiple Identities Are Discovered?

When this happens and if it’s true, I believe a woman should OWN IT. She can say, “Yes, it is me, but you know what you see WHY I have two separate identities, there is no service overlap”. And therefore, no breach of “ethics”. If the proof isn’t conclusive, then a woman may choose to deny it. It only becomes a big deal if the provider makes it a big deal.

Is there anything else to consider in having multiple identities?

Yes, please keep in mind, that the more personas a woman has, the more time, effort and money she will have to invest in each. So plan accordingly. If it takes 16 hours ever three months to update ads, refresh website copy and add new photos, that time will double with each personality. At this point, some women have their webmasters help them maintain their sites by managing banner exchanges, reciprocal links, photo changes and even ghost writing blog entries. In an industry where time is money, it’s not a bad idea.

The adult industry has spawned modern SEO/SEM techniques.

Why? Money.

Yes, Yes, the infamous acronym “C.R.E.A.M.”

History, porn has always found innovative ways to create innovative sustainable revenue streams. Adult marketers aggressively applied every (from traditional to black hat) technique imaginable in order to beat search engines and successfully applied it to every niche in which there is money.
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