It’s been an amazing year for me. I never thought I would accomplish so much so quickly.

This Adult Marketing, D.I.Y. SEO blogging girl is quite proud of herself. I have finishing up my next series of eBooks on “Adult Marketing, Do It Yourself SEO and Alternative Escort Marketing Strategies” in the next month. I am also writing a short series of shorter publications on “Effective Adult Copywriting Methods & Techniques” and “Escort Branding”.

Site Additions - Book & Blog Reviews

I am adding blog & book reviews of industry and non-industry related publications websites. At the SummerMash LA, I had the pleasure of meeting Rohit Blharagava, the author of “Personality Not Included - Why Companies Los Their Authenticity & How Great Brands Get It Back.” I will be reviewing the book, but from the adult industry perspective. Should anyone want me to review a book, blog, or eBook they write or have authored, please send it to me at callie@calliesimms.net.

With the eBook launches, I am going to giving away my first book absolutely free. Just right click and save the PDF.

DOWLOAD HERE

Facebook, Stumble Upon and Twitter have been invaluable to me in making new contacts, finding people to work with and even getting some “special requests” (insert evil grin and snort here). I am surprised at the amount of mainstream men and women who want to work on the business side of the industry. I am talking about design, eCommerce, DVD authoring, writing, direction, development, etc. The trend that I saw emerging a few years ago is really starting to take hold, adult work is not taboo, it is a coo. So get involved!

This post is for anyone interested in the Adult Entertainment Business and need to do the research, the following sites will help you discover the adult world and find out if developing a career in it is right for you.

Note: These are my choices and industry standard. There is a lot of crap and get rich quick out there, that is not the goal for a successful, lucrative adult business.

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Can You Market Adult Business through Social Media?

Yes, if you do it creatively and with a point.

I have never been afraid to experiment with my adult marketing. Why? Because if it works for me, then it’s a strategy that someone else can leverage and use successfully also. If it fails, honestly, I’ve just saved face and can I can say it was not cost effective or the return on the investment didn’t meet the goals. Marketing successes and failures backed with statistical data are invaluable tools when it comes to online adult marketing strategy when you want to integrate them into mainstream social media outlets like YouTube, Facebook, Twitter and MySpace. If an adult marketer doesn’t know what is acceptable, then they can loose their accounts and valuable mainstream marketing outlets.

Since October 2007, I have been creating online video projects, music videos, soft care foot fetish films and erotic diaries and posting them on social networks. My first one, “She Slips In” was the #17 most distributed video on YouTube within 24 hours of its launch. Out of all the content uploaded and available, it was impressive and amazing. No small coo for start up, frankly low budget project.

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There is no reason that an adult entertainment professional can’t be their own webmaster/webmistress when it come to simple, everyday tasks.

Top Five Things An Adult Entertainer Should Be Able To Do

1. Make Simple Copy Changes. There is no reason you shouldn’t be able to change a few words, a page or add a legal disclaimer. You site should be designed in a way that allows you to change text yourself.
2. Add Your Own Photos. With all the available content management systems, WordPress plug-ins and Flash gallery applications, there is no reason that the site you paid to have designed should not allow you to change photos. You should not have to wait three days or three weeks for photo updates.
3. Add Your Own Banners. Link and banner exchanges are an important part of the adult entertainment web world, especially when it comes search engine optimization, search engine marketing and traffic sharing. You should be able to upload a banner and link it to the affiliated website quickly. You should also know how to embed banner codes (as some directories request).
4. You should know how to access your websites hosting controls and CPANEL. Even if you never use it, you should have access to your domain registration and the place in which your files are hosted. If you don’t ask your webmaster. It is often something like http://www.YourWebsite.com/CPANEL or http://168.308.30.1.
5. Have Access to a website traffic monitoring program. You should be able to look at factual statistical data that shows where your web traffic is coming from. Some webmasters can fake this information, so it is best to use a reliable third part source, such as Google Analytics. Once per month, run your site at Alexa.com and see what sites link to yours. This is invaluable when you are paying for advertising. This lets you know if it is.

Other Things to Consider

Also, you should have a clear understanding of billing practices of your webmaster/webmistress. Every design professional should tell you whether you are billed hourly or by the update. They should let you know if any minimum fees apply.

As an adult entertainer, it is your job to be savvy about business expenses. Web design & maintainance costs rank right up there with advertising costs. Is paying a designer $200 to update one photo set worth a the cost of two months on Eros? To the majority of girls no, you can manage this yourself. One half hour resizing in iPhoto, Corel or Photoshop and fifteen minutes uploading is something you can do yourself.

Exceptions To The Rule

The one thing you should not attempt, unless you had excellent training, is changing your site’s CSS/HTML/PHP code. You could bring down your whole site structure, so if you want design changes, contact your webmaster, he or she will do these for you.

If you are a professional who works a lot and or maintains an pay site, then it is a wise investment for you to have your webmaster be responsible for banner exchanges, photo changes and continual content updates are time consuming. Larger scale sites are better off handled by a secondary person so that you are not bogged down smaller, less important tasks. In this industry, cash is king and time is money. So use your best judgment in what you pay for. It is still important for you to know all the above information though.

In closing, remember, you own your site, you paid for it. Your webmaster/mistress has no right to hold files, domains or your blog hostage for any reason. If you wish to move or switch companies, they should facilitate the process in a timely, professional manner.

Greetings and Welcome to my new blog web presence. I first, I though I would keep my adult industry blog and marketing writing seperate, well that’s just to time consuming. So I am moving the content here. I huge step for me.

What I write here will be content related to my books and trends in the adult entertainment industry. It is specifically geared towards adult business marketing and development. I believe that adult businesses and their strategies lead mainstream business & their marketing strategy development. And if a mainstream company develops something first, we aren’t afraid to say, “Cool Beans, but I can jack that make it work even better.”Why? Because the Adult industry tends to have more finances allot to experimental production (to see if something will take or not - how do you think such niche markets like BALL BUSTING developed) and the capacity to test things to see if they work or not. The best adult producers shouldn’t be afraid to pioneer new film style and to try something new. Sometimes, you just don’t know what will POP and catch on. Perfect example, my Studio Erotica productions and online videos, the amount of distribution and popularity of my foot fetish movies are just amazing, my largest markets being in England and Tokyo (who knew!?!?). So go ahead and try something new, and hopefully I my work and writing will help you achieve that.

Welcome to the official Callie Simms website!

I finally found a moment to create my unique place on the internet. Here, you will find my long awaited books, marketing advice and writings about the sex work and the adult industry. Enjoy! I know I am excited  to share my knowledge and experiences with you. If you ever need to contact me, please feel free to send an email to callie@calliesimms.net.