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Every Adult Entertainer is their own Webmaster/Webmistress

05.06.2008

There is no reason that an adult entertainment professional can’t be their own webmaster/webmistress when it come to simple, everyday tasks.

Top Five Things An Adult Entertainer Should Be Able To Do

  1. Make Simple Copy Changes. There is no reason you shouldn’t be able to change a few words, a page or add a legal disclaimer. You site should be designed in a way that allows you to change text yourself.
  2. Add Your Own Photos. With all the available content management systems, WordPress plug-ins and Flash gallery applications, there is no reason that the site you paid to have designed should not allow you to change photos. You should not have to wait three days or three weeks for photo updates.
  3. Add Your Own Banners. Link and banner exchanges are an important part of the adult entertainment web world, especially when it comes search engine optimization, search engine marketing and traffic sharing. You should be able to upload a banner and link it to the affiliated website quickly. You should also know how to embed banner codes (as some directories request).
  4. You should know how to access your websites hosting controls and CPANEL. Even if you never use it, you should have access to your domain registration and the place in which your files are hosted. If you don’t ask your webmaster. It is often something like http://www.YourWebsite.com/CPANEL or http://168.308.30.1.
  5. Have Access to a website traffic monitoring program. You should be able to look at factual statistical data that shows where your web traffic is coming from. Some webmasters can fake this information, so it is best to use a reliable third part source, such as Google Analytics. Once per month, run your site at Alexa.com and see what sites link to yours. This is invaluable when you are paying for advertising. This lets you know if it is.

Other Things to Consider

Also, you should have a clear understanding of billing practices of your webmaster/webmistress. Every design professional should tell you whether you are billed hourly or by the update. They should let you know if any minimum fees apply.

As an adult entertainer, it is your job to be savvy about business expenses. Web design & maintainance costs rank right up there with advertising costs. Is paying a designer $200 to update one photo set worth a the cost of two months on Eros? To the majority of girls no, you can manage this yourself. One half hour resizing in iPhoto, Corel or Photoshop and fifteen minutes uploading is something you can do yourself.

Exceptions To The Rule

The one thing you should not attempt, unless you had excellent training, is changing your site’s CSS/HTML/PHP code. You could bring down your whole site structure, so if you want design changes, contact your webmaster, he or she will do these for you.

If you are a professional who works a lot and or maintains an pay site, then it is a wise investment for you to have your webmaster be responsible for banner exchanges, photo changes and continual content updates are time consuming. Larger scale sites are better off handled by a secondary person so that you are not bogged down smaller, less important tasks. In this industry, cash is king and time is money. So use your best judgment in what you pay for. It is still important for you to know all the above information though.

In closing, remember, you own your site, you paid for it. Your webmaster/mistress has no right to hold files, domains or your blog hostage for any reason. If you wish to move or switch companies, they should facilitate the process in a timely, professional manner.

Moving My Marketing Blog to CallieSimms.net

05.04.2008

Greetings and Welcome to my new blog web presence. I first, I though I would keep my adult industry blog and marketing writing seperate, well that’s just to time consuming. So I am moving the content here. I huge step for me.

What I write here will be content related to my books and trends in the adult entertainment industry. It is specifically geared towards adult business marketing and development. I believe that adult businesses and their strategies lead mainstream business & their marketing strategy development. And if a mainstream company develops something first, we aren’t afraid to say, “Cool Beans, but I can jack that make it work even better.”Why? Because the Adult industry tends to have more finances allot to experimental production (to see if something will take or not - how do you think such niche markets like BALL BUSTING developed) and the capacity to test things to see if they work or not. The best adult producers shouldn’t be afraid to pioneer new film style and to try something new. Sometimes, you just don’t know what will POP and catch on. Perfect example, my Studio Erotica productions and online videos, the amount of distribution and popularity of my foot fetish movies are just amazing, my largest markets being in England and Tokyo (who knew!?!?). So go ahead and try something new, and hopefully I my work and writing will help you achieve that.