It’s been an amazing year for me. I never thought I would accomplish so much so quickly.

This Adult Marketing, D.I.Y. SEO blogging girl is quite proud of herself. I have finishing up my next series of eBooks on “Adult Marketing, Do It Yourself SEO and Alternative Escort Marketing Strategies” in the next month. I am also writing a short series of shorter publications on “Effective Adult Copywriting Methods & Techniques” and “Escort Branding”.

Site Additions - Book & Blog Reviews

I am adding blog & book reviews of industry and non-industry related publications websites. At the SummerMash LA, I had the pleasure of meeting Rohit Blharagava, the author of “Personality Not Included - Why Companies Los Their Authenticity & How Great Brands Get It Back.” I will be reviewing the book, but from the adult industry perspective. Should anyone want me to review a book, blog, or eBook they write or have authored, please send it to me at callie@calliesimms.net.

With the eBook launches, I am going to giving away my first book absolutely free. Just right click and save the PDF.

DOWLOAD HERE

The adult industry has spawned modern SEO/SEM techniques.

Why? Money.

Yes, Yes, the infamous acronym “C.R.E.A.M.”

History, porn has always found innovative ways to create innovative sustainable revenue streams. Adult marketers aggressively applied every (from traditional to black hat) technique imaginable in order to beat search engines and successfully applied it to every niche in which there is money.
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I have posted a new podcast discussing the term “Adult”. What exactly constitutes the term “adult”? How do you define it and what does it encompass?

Have a listen and I welcome feedback, I am going in a new direction and want to address issues related to adult marketing and online strategies. This is test one. Podcast

I am very happy that many of you are jumping on the social media train. Many savvy sex workers and adult industry business people are using it effectively to network with others in the adult industry, but some people are misusing it.

Social media has a place in adult business, it is for networking, promoting your books, educating mainstream audiences and developing new concepts. Anyone who uses them is very careful about content. They don’t put racy photos on it or link it to escort sites.

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Background: Adult Marketing & The Rest of The World
When it comes to marketing, search engine optimization and web design, it seems there is ADULT and the rest of the world. There appears to be no real correlation and there are many mainstream marketers who make fun of “supposed adult online/SEO marketers.” They don’t take us seriously and think that the only SEO & marketing techniques we are privy to are link scams and black hat techniques. Well that is not true.

Standards: Adult Marketers Define New Online Marketing Strategy
There are marketers, such as myself, that do not come from strictly adult backgrounds. We are successful mainstream marketers and have advanced degrees in business, design and entertainment. We have refined our design and marketing approaches to become the culmination of our adult & mainstream skills. By utilizing a holistic approach to our marketing strategy, we are redefining what adult marketing is and we are now setting the standards for how mainstream marketers conduct campaigns. Porn is no longer just porn, its adult entertainment with many different outlets. There is erotic film made by women for women and there is specialized “kink” that caters to specific fetishes. Those mediums don’t fall under the traditional definitions of porn and they are not sub-sects or off-shoots of it. They are their own form of adult entertainment. Mainstream marketers have always used sex to sell products. You want to be accepted, you want to be hip, beautiful and desired? BUY THIS? Ummm - where did they ever get that idea that sex sells? Most of the sexual concepts or undertones in advertisements today are taken straight from adult content.

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As an adult webmistress, blogger and generally geek-loving girl, I always pay attention to the debate on what is the best way to optimize the adult sites and what are the best marketing strategies for adult website owners.

One major question is about the use of Flash in web design and SEO. Most adult marketers think that flash can’t be used and it kills SEO. Well, that only a half truth. You can have a site with a flash lay over that is super duper SEO’d.

Making a flash site that is SEO friendly is not difficult - for someone who knows what they are doing. It takes a time and it takes effort. If you want use Flash, you must use JavaScript to progressively load the Flash content for search engines to index the contents of the Flash files; you must separate content from presentation and behavior.

There are many coding languages, but which one is best is is dependent on the site and its purpose. Just because Flash is COOL, doesn’t mean its better.

You have to think about what the goal of site, what is it supposed to communicate? What is message? Does it fit the medium?

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As an adult webmistress and sex blogger, I read than most people on the planet in order to keep up on multiple industry segments, look for trends and know what issues are most important to active sex workers.

Right now, the discussion lies on the economy, a softer working market and pricing. Women want to know if other escorts are suffering business slow down and if they should drop their rates in order to make ends meet. But I don’t think this should be the focus, I see an alarming trend that I have found from reading between the lines that girls are living off savings and compromising their values/safety in order to keep their homes, feed their kids or just live.

Here is what I say: STOP. STOP right there.

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