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How To Successfully Start An Adult Marketing & Web Development Company
Breaking into The Adult Marketing & Web Development Business - Updated 10/05/2009
Recently, I’ve received a lot of questions about delving into the adult marketing via Twitter and Facebook; the questions I am asked most are:
- Is there good money in it?
- Is it hard to do?
- What do you do?
- How do you develop a clientele?
The simple answers are:
- There can be, if you do it correctly, it’s just like any business.
- Yes, it is hard to do. Just like any business
- I do the same thing you do for mainstream clients.
- You develop clientele just like you do any business.
These questions are just the icing on the cake, what “inquiring marketing minds” actually pondering and asking is how to penetrate the adult industry and creating a successful business. They want to know if it can it worth the time and effort. Well, guess what? Any smart, determined marketer or developer can create a successful adult business, but they have to have a strategic plan to do so.
Here are my tips for deciding if you should start an adult marketing company:
Tip #1: Don’t approach the adult industry like it’s some secret Illuminati society that must be infiltrated. There are multiple ways to enter it: networking, emailing, trade shows, etc. It’s the same as any industry; it takes time and a targeted, strategic approach. Pick on that is most comfortable for you and go from there. For you online types, my next suggestion in perfect!
Tip #2: Set up an alternate Twitter nd start following adult entertainers, designers and other professionals that look interesting (@AudaciaRay, @VictoriaLane, @DarkGracie, @MasterRobyn, @Mindchaotica, @KimberleeCline and @PBVixen are a must). Start reading blogs, looking at web sites, check links and slowly start to comment. Just like it takes a website about six months to fully integrate into the Google sandbox and be allowed to play, it is the same for any new person in the adult scene. When you find something that tickles your fancy, proceed to Tip #3!
Insider Tip #3: Find something interesting? Go Google the crap out the thing that made you go – “OH!” and start studying it. Need inspiration? Check my side links, I put the stuff I really like there. Find a niche that works for you and start there, then grow.
September 4th, 2008 at 5:44 pm
Callie,
You ROCK! And your post is so true! Working with adult businesses isn’t a secret society; its business! Organic SEO for adult businesses works the same as Organic SEO for mainstream businesses. 3-6 months to start showing in the SERP’s depending on the niche market and targeted keywords.
Either way, building and growing a business takes time and its not a get rich over night deal. If you want your business to grow, adult or mainstream, put the time and effort into it and stop thinking a miracle is going to happen.
Develop your online persona or business and be professional. If you view yourself as an industry leader, others will as well.
Lots of Twitter love!
Lisa
@PBVixen