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Using Twitter in Adult Business Marketing
So Chris Brogan wrote an article on “50 Ways To Use Twitter For Business“, personally, Jeremiah Owyang’s article on The Evolution of Business on Twitter was much better. But it got me thinking, what are best uses of Twitter for adult business and who should adult business tweeters connect with?
Twitter Basics
- Open a twitter account and use Twitter Search to see what people are saying about your name, your competitor’s names and key words that relate to your industry.
- Make sure you have a photo - no one wants to follow a faceless person, it shows LAZINESS.
- Dialog and interact, don’t just spam the crap out of your followers and with blog postings. Engage in meaningful discussions and funny comments.
- Talk about things in your industry. No, I don’t care what dildo was up Tera’s ass, talk about trends and new media outlets, etc. Also comment on industries that might be complimentary to what you are doing.
- No pushing and shoving. Again, don’t blast your content, photos and videos all the time. You will lose followers.
- Be Human and talk about YOU. People like knowing about people.
What to Tweet About
- Write about what you are currently involved in, reading or find engaging. Again, people like humanity and personality.
- If you own and adult related site, have your talent tweeting. Get them blackberries and iphones, let them tweet about their lives and things going on with them. Leverage your employees to drive traffic to your site. Share the human side of your company. If you’re bothering to tweet, it means you believe social media has value for human connections.
- Ask questions about direction, marketing or content. Twitter is GREAT for getting opinions.
- Follow interesting people. If you find someone who tweets interesting things, see who she follows, and follow her.
Tweeting Etiquette
- You don’t have to reply to every @ tweet directed to you (try to reply to some, but don’t feel guilty).
- Use direct messages for 1-to-1 conversations if you feel there’s no value to Twitter at large to hear the conversation. No one cares about your dog and cat.
- Use Tweetdeck and Twhirl to manage Twitter.
- Shorten URLS with TinyURL .
- If someone doesn’t like what you say, they can unfollow you. Let them go, they are replaced by three who love you.
- Commenting on others’ tweets, and retweeting what others have posted is a great way to build community.
Twitter Pros & Cons
- Twitter takes up time. - Please! You can engage in twitter as much, or not as much, as you like.
- Twitter takes you away from other productive work. I have made some of my best business deals because of Twitter - making money and growing is productive!
- There are other ways to do this. Yes, but PLURK sucks!
- Twitter doesn’t apply to the adult industry. Twitter’s only a few million people (only). And you know what, they buy sex toys, see videos, are interested in mainstream marketing, etc.
- Twitter doesn’t replace direct email marketing. Ummm - Twitter is real time. If you send out one adult related link to a file or video, it will be downloaded 20,000 times in ONE DAY. Put that out to millions who may have not seen it and ummm - get where I am going?
- Twitter opens you up to more criticism and griping. If you hear what is wrong, you can avoid making those mistakes! Or you can discover how wrong they are and realize what you are doing is right.
- Twitter breaks news faster than other sources, often (especially if the news impacts online denizens).- Damn skippy. It’s a viral as viral can get.
- Twitter brings great minds together, and gives you daily opportunities to learn (if you look for it, and/or if you follow the right folks). My twitter is a mix of adult, mainstream adult and mainstream marketers, mixed in with people I just like. I get all kinds of info and ideas from comparing opinions and trends. Twitter is instant market research.
- Twitter helps with business development, if your prospects are online (mine are). Twitter has made me mad dollars in the past two months because people follow me and when they need me, they call or (@CallieSimms) me.
Sites I Have Found On Twitter I Love
- http://www.veronicabelmont.com/
- http://tastyblogsnack.com
- http://opheliaswims.blogspot.com/
- http://www.engadget.com
- http://yourdailythread.com/
- http://sparkleshelf.com
September 16th, 2008 at 7:28 pm
I think Twitter saves time. I’ve told everyone not to send me little PM’s from message boards. Tweet me instead. I want to leverage their message and make it multitaskand put it to work for me. If you think I said something worthy commenting on, I want the world to know it, rather than it being stuck in a Private Message
September 17th, 2008 at 4:59 pm
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September 17th, 2008 at 5:25 pm
Twitter has helped me a ton on finding new work opportunities and finding new contacts and friends. I think it just gas a bad rap.
September 17th, 2008 at 6:22 pm
[...] 17:07:51 · Reply · View CallieSimms: Adult Marketing & The Use of Twitter http://calliesimms.net/2008/09/14/adult-marketing-twitter/ 2008-09-17 16:50:36 · Reply · View jpostman: Anyone know of any marketing agencies [...]
September 17th, 2008 at 11:23 pm
I would like to add http://www.adulttwitter.com is a website we setup to list adult industry twitters. No reviews, no comments, just a simple reference listing of adult industry professionals with a Twitter accounts.
September 17th, 2008 at 11:55 pm
I love twitter, it’s an amazing networking site and I have met great people on Twitter.Plus it’s a great way for me to stay in touch with my friends around the world.
:O)
September 18th, 2008 at 3:05 am
Use Twitter as a listening post as well. Set up a series of keyword searches for your personal brand and anything else you’re marketing, subscribe to those searches in Google Reader, and you are now recordkeeping what happens on Twitter with regard to the discussion topics at hand. Especially valuable since Twitter search is transient and doesn’t really give you a sense of buzz over long periods of time.
October 27th, 2008 at 5:32 pm
[...] webinars to include her advice: “Talk about things in your [...]