This entry was posted on Thursday, July 3rd, 2008 at 2:54 pm and is filed under Content Distribution. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
New Media & Online Content Distribution
This morning, a press release from AVN came in, I scanned it as I sipped my sugary poison.
Paul Fisbein wrote “As DVDs have begun their decline. Adult VOD, mobile and Internet usage is increasing dramatically, and the same thing is now happening in the mainstream. Keep your eye on adult to see how the convergence of television, mobile devices and the personal computer plays out – the industry will be the weathervane.” - Press Release Here
Actually, the convergence of new media and delivery of mobile content has long begun. Look at the bloggers, the adult segment on Facebook and MySpace, Tumblr and Pownce, Twitter and Brightkite. We are already here and connecting, we are taking our concepts mainstream. The fact is distribution and marketing have already merged with content, and the results of that development are already being monitized in the adult entertainment business.
When I decided to start Studio Erotica, I decided the most important partner I would need would be an auteur. I hired Dan Dubelman because he is a storyteller, filmmaker, and musician who understands the culture of the internet and the convergence of marketing, content and distribution. In an early meeting we had Dan said, “ TV and Film are follow an extremely tight structure. If the inciting incident doesn’t occur on the correct page, the script won’t work. The characters themselves are forced to serve the structure, which means the characters cannot have real depth. Online storytelling offers a chance for the characters to drive the structure and the distribution in a sense. Flexibility with regard to segment length is only the beginning. You can do a series in 2-20 minutes instead of 20-60 minutes, you can release new episodes several times a day or only on the full moon. Length and frequency are flexible and the audience accepts it.”
Studio Erotica is experimental, but our timing seems perfect. While we are collecting data that indicates amazing viral growth, we are also experimenting with transmedia where the characters push the marketing and distribution itself.
Business Wire: Press Release Here