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Successful Search Engine Optimization
SEO is an acronym for “search engine optimization”. It is the process of analyzing your potential design and problems for search engines indexing and positioning. In other words, making your web site and its content attractive, relevant and visible to search engines and web searchers.
There is nothing worse than having a beautiful web site with excellent content that can’t be found!
Before you begin optimizing your website, remember the following are SEO spam techniques:
- Automatically generated doorway pages
- Cloaking and false redirects
- Keyword stuffing
- Hidden text or hidden links
- Pages with irrelevant words
- Duplicated content on multiple pages
- Misspelling of well-known web sites
- Unrelated and centralized link farms
- Black hat SEO techniques
If you use one of the above techniques, you might get short term results, but it’s most likely that your site will be banned from search engines, and therefore you will put your business at severe risk.
Target Your Efforts
Target a search term on the page. If you want to be found for your keyword, make sure that term is on the page you want to rank. The term should be in the page title and in your description.
Get other sites to “link” back to you. This is one of the most important factors Google considers when ranking sites
If you blog, blog often. This can help you get links.
Don’t be afraid to use tools! Use Google Webmaster Tools and create a text-based sitemaps.
Don’t over do it and don’t stuff your pages full of keywords. You will not be successful.