This entry was posted on Wednesday, June 25th, 2008 at 11:54 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Share Me
The Adult Industry & Modern SEO/SEM Techniques
The adult industry has spawned modern SEO/SEM techniques.
Why? Money.
Yes, Yes, the infamous acronym “C.R.E.A.M.”
History, porn has always found innovative ways to create innovative sustainable revenue streams. Adult marketers aggressively applied every (from traditional to black hat) technique imaginable in order to beat search engines and successfully applied it to every niche in which there is money.
The adult industry is innovative and creative in the way adapts itself to the constantly changing online landscape.
Examples:
• Widespread VHS porn is one widely cited factor in the demise of the technically superior Betamax.
• Championing the adoption of compression techniques - Codecs & streaming media, eg. mpeg, Quicktime
• Porn introduced the “extra features” component offered on DVDs.
• Secure online payment transactions, especially credit cards.
• Driving leads through banner ads, pop-ups, trojans, etc.
New Media Examples:
• Digital Delivery of Content
• Affiliate Programs
• Early adoption of social applications such as MySpace to network with other niche content creators.
• Mainstream marketing of niche content, eg. Lesbian Erotica & Fetish.
Resources:
- http://www.videohelp.com/forum/archive/true-reason-vhs-beat-betamax-according-to-analyst-t320504.html
- http://www.law.indiana.edu/fclj/pubs/v49/no1/johnson.html
- http://www.businessweek.com/globalbiz/content/jan2007/gb20070122_279828.htm
- http://www.wired.com/culture/lifestyle/commentary/sexdrive/2008/05/sexdrive_0523 http://www.pronetadvertising.com/articles/how-the-porn-industry-is-utilizing-social-media34346.html