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Creative Marketing
Can You Market Adult Business through Social Media?
Yes, if you do it creatively and with a point.
I have never been afraid to experiment with my adult marketing. Why? Because if it works for me, then it’s a strategy that someone else can leverage and use successfully also. If it fails, honestly, I’ve just saved face and can I can say it was not cost effective or the return on the investment didn’t meet the goals. Marketing successes and failures backed with statistical data are invaluable tools when it comes to online adult marketing strategy when you want to integrate them into mainstream social media outlets like YouTube, Facebook, Twitter and MySpace. If an adult marketer doesn’t know what is acceptable, then they can loose their accounts and valuable mainstream marketing outlets.
Since October 2007, I have been creating online video projects, music videos, soft care foot fetish films and erotic diaries and posting them on social networks. My first one, “She Slips In” was the #17 most distributed video on YouTube within 24 hours of its launch. Out of all the content uploaded and available, it was impressive and amazing. No small coo for start up, frankly low budget project.
I released a few more. They did alright until I released my foot fetish video of me sucking a friend’s toes, it only had one layer of music. Across the five social networks it was on, it received 100,000 views in ONE month. I received emails begging for more and even email asking if I provided custom DVDs. It prompted me start working on alternative content, fetish specific, BDSM related, I have some great videos with nipple clamps I am launching on the Studio-Erotica.net site next week and erotic stories. Best yet - the video, was BANNED across all networks. I clearly was upsetting the Christian sect. Wow, there was no nudity, just toe sucking. After that, more emails to get it back. To me, that was effective and it also showed me that the money in adult lies in custom merchandise, fetish specific sites and high-end erotic content; not in traditional porn.
Since I am still active in the escort/hobbyist community, I always post my latest videos links and encourage feedback from the ladies and men. The women constantly love the ideas and concepts, even if they are not their style. But the response from men have been mixed. Men, who are the die hard, hobbyists seem less than thrilled or are down right nasty about them. Most frequently I hear “I don’t get them”, “They are too confusing”, “They are just pointless”.
My Response
Okay, not everyone has to like them or even get them. But I am the first to do them, and why did I do them? To determine if there was life for escort web marketing beyond banner exchanges, pretty photos and simple video clips.
What Did I Find?
There is plenty of life, mainstream men and women love the concept, they are attracted by the fact that I use things they know, MySpace, Facebook and YouTube to market myself. It makes me real, tangible and approachable before they even contact me. They feel I am a safe bet and not something that could come back to bite them in the arse.
What does It mean when you effectively use mainstream media?
For Adult Businesses:
- It means money
- It means effective marketing.
- It means a larger audience for your blog, videos or website.
- It allows you to move into new markets space.
- It means more authority
- Escorts: It means better clients and less reliance on reviews.
- Escorts: It also makes better use of your money spent on photos shoots and location. Don’t just get photos, get video too! It all valuable content
Here is my latest video from YouTube, it was fun, and it’s me singing, I am not a singer, but I thought I would try one more thing that is new. Constructive comments welcome.
May 16th, 2008 at 11:42 pm
[...] Creative Marketing | Callie Simms “I have never been afraid to experiment with my adult marketing. Why? Because if it works for me, then it’s a strategy that someone else can leverage and use successfully also.” (tags: adult marketing socialmedia sexwork internet) [...]